Semiosfera – Innovación Disruptiva

Disruptive Innovation

We discover worlds of unexplored meaning

Innovación Disruptiva

Descubrimos mundos de significados inexplorados

SEMIOSFERA CONSULTING

What is Semiosfera?

A consulting firm specializing in qualitative research and disruptive innovation. We use research and analysis methods from anthropology and semiotics to analyze the practice and meaning of social action.

What is innovative disruption?

It’s innovation that goes beyond common sense, developing strategies to create meaningful social change. It’s ideas that come directly from information gathered from the field. It’s knowledge that guides effective decision-making.

What distinguishes Semiosfera from other consulting and innovation firms?

We use mixed methods to analyze complex social situations and meet the specific needs of each of our clients.

Our directorial and research teams include academics and experts with extensive consulting experience in the public and private sectors. This ensures that appropriate methods are used and accurate results are obtained.

We use a broad range of technology to compile, code, and analyze the social world, enriching our research and decreasing human error, without limiting creativity.

We develop innovative and disruptive solutions for our clients so they can position themselves strategically in the marketplace, act effectively and efficiently with the public, and promote positive social change.

“The problem, then, is this: to narrow as much as possible the creation of inventions and the laws of their imitations.”

Gabriel Tarde

PRODUCTS AND SERVICES

Sociopolitical Area

X-RAYS AND SOCIAL INNOVATION

Our research yields information to better understand community contexts and patterns of action and meaning. This gives us data and analysis to identify and resolve challenges and recommend solutions.

STRATEGIC DECISION-MAKING AND PLANNING

We identify future opportunities, risks, and options to support strategic decision making.

BRAND IDENTITY AND POSTITIONING

We help clients determine the appropriate targets and effective strategies to build a strong and advantageous reputation, product, or service in the public’s mind. Candidates – Parties – Brand Development

DIGITAL MEDIA STRATEGY

We design media and content to disseminate ideas and messages to a public audience. These include video blogs, websites, apps, and social network content.

EVALUATION OF PUBLIC POLICY PROJECTS AND PROGRAMS

We analyze the implementation and impact of governmental and private programs.

PRODUCTS AND SERVICES

Semiotic-Visual Area

PERSUASIVE VERBAL CONTENT

CULTIVATING

Cultivating effective brand and product identities depends on appropriate and memorable verbal and visual signs and meanings. PERSUASIVE VERBAL CONTENT
To convince the public of something and maximize impact, clients need language and approaches to communication that have been designed with social, linguistic, and anthropological tools. Verbal harmony
It’s not just what you say, it’s how you say it. The way a message sounds can mean more than the content; tone and modality are vital for effective communication.

VIUSAL IDENTITY

VISUAL IDENTITY

An image such as a logo, symbol, or personality is necessary for a visual identity to be connected to a concept or idea, create an association or identity, and be persuasive. Slogans
Slogans create a mental image by using a carefully designed phrase to provoke a mental image and stimulate a memorable and meaningful reference that communicates identity.
Landscape analysis
Creating a coherent contextual image with what we want to say is essential to direct our memory receptors’ ideas and feelings. Landscape analysis helps create the ideal environment to achieve our goals.

NAMING

NAMES

Names are magical; they contain the essence of things and people. That’s why they should be crafted with care, to ensure a positive relationship between the name and the concept.

GENESIS AND SPEECH ANALYSIS

SPEECH ANALYSIS

Speech analysis aims to achieve a close relation between the idea and the referent, what we want to communicate, what we really communicate and what the receptor understand, eliminating all ambiguity.

Meet the team

Ian Corona Director de operaciones
Antropólogo Social, con amplia experiencia en estudios de mercado en el sector público y privado.
Dr. Max Matus Director de investigación

Akvile Sataite Ejecutiva de Cuentas
Especialista en comunicación y lingüística con más de 12 años de experiencia trabajando en posiciones de comunicación, publicidad y marketing en agencias editoriales, de planificación de medios y de publicidad creativa.
Citlali Tuero Directora del área Político Social
Politóloga con maestría en politicas públicas comparadas, especializada en temas de desarrollo social, diseño de proyectos con técnicas participativas y el ejercicio de la política
Cesar Badillo Consultor y Analísta
Antropólogo Social con experiencia en área político social y marketing.